World Esports Day to raise money for SpecialEffect, with Percent confirmed as charity payment provider

The British Esports Association, the not-for-profit organisation set up to promote and support esports, has teamed up with SpecialEffect and Percent as part of World Esports Day.
The global gaming celebration takes place on October 24th 2020 and will see various organisations and members of the esports community running streams and activities to spread awareness of the positives of esports.

Money raised throughout UK-based activities will go to SpecialEffect, the charity that puts fun and inclusion back into the lives of people with physical disabilities by helping them to play video games. By using technology ranging from modified joypads to eye-control, SpecialEffect finds a way for people to play to the very best of their abilities.

Tom Donegan, Fundraising Lead at SpecialEffect, commented: “We are delighted to have been chosen as the charity partner for World Esports Day here in the UK. Over recent years we have received fantastic support from organisations, businesses and individuals throughout the esports community, who have shown a strong affinity with our work enabling more people with severe physical disabilities to play to the best of their ability.

“We’re proud to join with the British Esports Association, Percent and our friends across the world in celebrating the positive impact of esports in bringing people together to enjoy the games we all love.”

During the World Esports Day activities, fans, viewers and those involved will be able to make donations to a number of charitable causes around the world. Monies raised in the UK will go to UK-based SpecialEffect, with each other national esports federation nominating a charity for their respective country.

As a global payments platform for charitable donations, Percent will utilise its global giving API that makes charitable payments safe, secure and easy.

The Percent API enables businesses to build unique giving and sustainability experiences into their products. For World Esports Day, this also means that all charities will be completely vetted and validated by Percent.

The company will carry out the necessary due diligence and charity vetting to ensure donations end up in the right pockets around the globe.

Henry Ludlam, CEO of Percent, commented: “We’re very happy to be partnering with British Esports to build charitable purpose into esports and power donations in the World Esports Day platform across 70 countries worldwide.”

British Esports is one of several founding members of World Esports Day, the others being the Global Esports Federation, Twitch Student and the Singapore Esports Association.

Chester King, CEO and founder of the British Esports Association, and VP and chair of the Education, Culture and Wellness Commission at the Global Esports Federation, added: “We’re delighted to help raise funds for such a worthwhile cause in SpecialEffect, and to have found a partner to ensure the donations made as part of World Esports Day are transacted safely and securely.