Playing for the Planet unveils “Nature” as the 2025 Green Game Jam theme
The Playing for the Planet Alliance, an initiative facilitated by the United Nations Environment Programme (UNEP), has officially announced the return of its annual Green Game Jam and unveiled the names of the 57 studios joining, which range from TiMi Studio Group, Rovio, Supercell and Ubisoft, from 27 countries who will work to integrate the theme of nature into their titles.
This is the highest number of games in the jam since it started in 2019. This year, studios will work to both fundraise for conservation causes as well as a new campaign approach which will engage players to share why nature matters to them in an effort to show support for its protection. These messages would then be shared with policy makers, calling to protect 30% of the planet by 2030 and addressing the fact that 1 million of the planet’s estimated 8 million species is threatened with extinction.
This year will be the sixth edition of the Green Game Jam which since it started has reached an annual average of 100 million daily active users, led to 1.5 million trees planted and $1.5 million raised. It will also build on research undertaken as a collaboration between Dire Lark and the University of Edinburgh who worked with SYBO, Trailmix Games, and Wooga, to conduct a report that would explore effective design for green activations to empower players to take action for the environment. The full report will be released later in April and will summarise how 58,000 players reacted to engaging in environmental content in the games they regularly play and love.
Sam Barratt, Chief of Youth, Education and Advocacy at UNEP said: “The awe of nature often sits quietly in the backdrop of many great games. This year, we want to change that and bring to the front of the stage and provide players with an opportunity to act. We are delighted to see so many returning titles and new ones joining too. We need nature, and nature needs us to protect and restore all that we can.”
The 59 studios in the jam have already started participating in workshops and conversations with experts ahead of the go-live launch date of June 5, World Environment Day. A full list of titles can be found here and includes 24 returnees from previous jams and 27 first-time participants such as Just Dance 2025 and Habbo Hotel. In addition to the campaign goal, the 2025 Green Game Jam will also give their player communities the chance to fund a nature-related cause or for studios to team up with On the Edge, Dots.eco and/or Planet Play.
For more information on Playing for the Planet, including how to become a member, visit https://www.playing4theplanet.org/
This is the highest number of games in the jam since it started in 2019. This year, studios will work to both fundraise for conservation causes as well as a new campaign approach which will engage players to share why nature matters to them in an effort to show support for its protection. These messages would then be shared with policy makers, calling to protect 30% of the planet by 2030 and addressing the fact that 1 million of the planet’s estimated 8 million species is threatened with extinction.
“Honor of Kings is proud to pioneer gaming's environmental frontier through joining Green Game Jam. We believe games can drive real-world impact, and this is a great opportunity to integrate ecological conservation into gameplay,” said Dean Huang, Honor of Kings Chief Game Designer, whose team at TiMi Studio Group joins the Green Game Jam for the first time this year. “We hope every player will feel a deeper connection to our planet, take small but meaningful steps and embark on the journey from virtual guardians to real-world environmental advocates.“
This year will be the sixth edition of the Green Game Jam which since it started has reached an annual average of 100 million daily active users, led to 1.5 million trees planted and $1.5 million raised. It will also build on research undertaken as a collaboration between Dire Lark and the University of Edinburgh who worked with SYBO, Trailmix Games, and Wooga, to conduct a report that would explore effective design for green activations to empower players to take action for the environment. The full report will be released later in April and will summarise how 58,000 players reacted to engaging in environmental content in the games they regularly play and love.
Sam Barratt, Chief of Youth, Education and Advocacy at UNEP said: “The awe of nature often sits quietly in the backdrop of many great games. This year, we want to change that and bring to the front of the stage and provide players with an opportunity to act. We are delighted to see so many returning titles and new ones joining too. We need nature, and nature needs us to protect and restore all that we can.”
The 59 studios in the jam have already started participating in workshops and conversations with experts ahead of the go-live launch date of June 5, World Environment Day. A full list of titles can be found here and includes 24 returnees from previous jams and 27 first-time participants such as Just Dance 2025 and Habbo Hotel. In addition to the campaign goal, the 2025 Green Game Jam will also give their player communities the chance to fund a nature-related cause or for studios to team up with On the Edge, Dots.eco and/or Planet Play.
“Rovio is proud to collaborate with the Playing for the Planet Alliance and participate in initiatives like the Green Game Jam for the sixth consecutive year, reinforcing our commitment to environmental sustainability," says Heini Kaihu, Chief Sustainability Officer for Rovio, a founding member of the Playing for the Planet Alliance and regular contributor to the Green Game Jam. "With awareness creation being a key goal in our climate strategy, we believe in empowering our players to take action for the planet by integrating green activations into our games. The gaming industry has a powerful platform to inspire positive change, and with the Alliance we are better equipped to make that change happen through collaborating with industry leaders."
For more information on Playing for the Planet, including how to become a member, visit https://www.playing4theplanet.org/
Playing for the Planet unveils “Nature” as the 2025 Green Game Jam theme
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